A Quote from the Bauer website:
‘The Bauer
Media Group is one of the most successful media companies in the world. More
than 570 magazines, over 300 digital products, and 50 radio and TV stations
reach millions of people around the globe. The company’s portfolio also
includes printing companies, postal services and services in the fields of
distribution, marketing and media sales. The Group’s turnover is stable at more
than two billion euros. With a new global positioning strategy, the Bauer Media
Group underscores its passion for people and brands. The claim “We think
popular“ highlights the Bauer Media Group’s perception of itself as a publisher
of popular media and provides inspiration and motivation to its more than
11,000 employees in 16 countries’
‘With the
recent addition of the former Emap Consumer Media titles, Bauer is now the
largest consumer magazine publishing company in the UK, playing a primary role
in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings,
Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.’
The Bauer Media Group publishes music
magazines such as Q and Kerrang! as well as lifestyle magazines such as That's
Life! and Take A Break.
Bauer could potentially be a good publisher
for my magazine, as it publishes music magazines with a similar genre and
target audience as my magazine. However,
this could work against my magazine as well as the company may see it as competition
for Kerrang!
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