Publishing Companies Part 2 - IPC Media

A quote from the IPC Media website:

‘With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.’

 

The three publishing divisions of IPC Media are: IPC Connect, IPC Inspire and IPC Southbank.

 IPC Inspire, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands includingNuts, Mousebreaker and NME. IPC Inspire targets the market for men so this could be a good publisher for my magazine as my target audience includes men.

However, IPC Connect may be better as it targets the mass market’s women. Though IPC Southbank also targets women, I wouldn’t publish my magazine with IPC Southbank as it targets upmarket women whereas my magazine is targeted towards both teenage girls and boys.

This magazine publisher could be a bit too sophisticated for my genre of music magazine.