Publishing Companies Part 1 - Bauer Media Group

A Quote from the Bauer website:

 ‘The Bauer Media Group is one of the most successful media companies in the world. More than 570 magazines, over 300 digital products, and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. The Group’s turnover is stable at more than two billion euros. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim “We think popular“ highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 16 countries’

 

‘With the recent addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.’

 

The Bauer Media Group publishes music magazines such as Q and Kerrang! as well as lifestyle magazines such as That's Life! and Take A Break.

 

Bauer could potentially be a good publisher for my magazine, as it publishes music magazines with a similar genre and target audience as my magazine.  However, this could work against my magazine as well as the company may see it as competition for Kerrang!

Podcast 3

Reader Profile

This is the reader profile for my magazine.

 

 

 

A reader profile is to show the typical social and economic characteristics of the reader of a magazine. It normally shows what types of things the reader is interested in. Such as, what the reader likes to buy, do in their spare time and what they think is important.

I took inspiration for my reader profile from the magazine NME.

 

 

Questionnaire results

These are my results from distributing my questionnaire to 70 students from my school. I have put them together in pie charts to make it easy to read and understand. 

First Questionnaire

Before creating my magazine I created this questionnaire and handed it out to 70 students in my school. I gave 10 people from year 7 to Year 13 a questionnaire, 5 from each year were female and the other 5 were male. 

 

Podcast 2

Music Magazine Pitch

Music magazine pitch 

Our next task is to create our own music magazine. To start this task off we had to make our own pitch that will include typical music magazine conventions. After researching music magazines to find out more about their front covers, contents pages and feature articles as well as the information i have gathered on the typical features included in music magazines today and stereotypical conventions of a music magazine i have decided on the way i want to create my magazine.

I've decided i want my front cover to include a high quality image with subtitles included on the bottom of the page. I will continue these conventions through to my contents page as well as my feature article. I will use Adobe Photoshop to create and edit my magazine to maintain a high quality piece of work.

The genre of music i have decided to aim this magazine at is Pop/Indie/Rock. My primary target audience will be young males and females aged between 14-20 and my secondary target audience will be older males and females aged 20+